Tuesday, November 14, 2023
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Why we’re doubling down on AI at Buffer


Two months again, we launched Buffer’s AI Assistant.

It’s one of the crucial standard options we’ve ever launched at Buffer.

Since launching AI has assisted in creating over 31,500 posts for 8,100 customers.

That’s 2.5 million AI-generated phrases created in Buffer.

So, you received’t be stunned to listen to we’ve been laborious at work making it each smarter and sooner.

From as we speak, Buffer’s AI Assistant can:

  • Rephrase your posts
  • Summmarize long-form textual content
  • Broaden sentences into paragraphs
  • Generate personalised social media concepts

Plus, it’s built-in with Canva’s AI picture generator—serving to you create the proper image to your put up.

Help proper once you want it

For those who’ve ever struggled to give you recent concepts to your social media content material, Buffer’s AI Assistant can assist. By answering questions on your model and audience, you’ll be able to generate new concepts which might be completely suited to your account.

GIF showing how to generate personalized ideas with Buffer's AI

Concepts are one factor, however finally you might want to tweak these concepts till they’re able to publish.

To assist the AI Assistant additionally comes outfitted with options that enable you to rephrase, summarize, and develop your posts.

This implies that you could take present content material and make it extra participating and efficient with out spending hours writing and rewriting.

Lightning-fast content material creation

So, how does this enable you to create higher content material for social media, sooner?
For starters, the thought technology characteristic saves you time and brainpower. As an alternative of wracking your mind for hours attempting to give you new concepts, you’ll be able to let the AI do the heavy lifting.

This frees up your time to concentrate on different elements of your social media technique, like crafting compelling visuals or participating together with your followers.

The rephrasing, summarizing, and increasing options are additionally extremely useful. For those who’re struggling to seek out the suitable phrases to convey your message, the AI Assistant can assist you discover a new option to phrase issues.

If you might want to summarize an extended piece of content material, the AI can assist you distill the details all the way down to their essence. And if you might want to develop on a selected matter, the AI can assist you discover new angles and recent insights.

GIF showing how to rephrase and expand posts using Buffer's AI

The way it stacks up

After we launched Buffer’s AI Assistant again in February 2023, we had been one of many first to market. As we speak, many instruments like Buffer have some type of AI obtainable.

So what makes Buffer stand out?

First up, our AI Assistant is out there throughout each channel. This implies you need to use the AI Assistant to enhance your content material on each social media platform you employ.

Secondly, the AI-powered personalised social media concepts aren’t obtainable elsewhere. Merely reply a number of easy questions on your model and audience, and voila, you’ve received limitless concepts to attempt.

Plus, the AI Assistant is out there immediately within the Buffer composer. This implies you’ll be able to create, edit, and enhance your content material multi functional place, with out having to modify between completely different instruments or home windows.


Let’s face it, the easiest way to study is to check it out your self.

So, don’t wait round, attempt Buffer’s AI Assistant without cost →



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