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Why You Shouldn’t Use Excel to Make your Product Catalogs


Excel was as soon as the go-to instrument for product entrepreneurs, providing what appeared like the right database to enter, handle and export all related product data. Nevertheless, as know-how and instruments have developed, Excel has struggled to maintain up, however this doesn’t imply it’s a must to endure too.

Our information will cowl methods to create an Excel product catalog you may depend on on your product administration, in addition to how a PIM system can supply a superior various to you and your product advertising staff.

Desk of contents

  1. How one can make a product catalog in Excel
  2. The problem with utilizing Excel for product catalogs
  3. How one can create higher product catalogs

How one can make a product catalog in Excel

Creating an Excel product catalog should still be of curiosity if your online business:

  • Is a small enterprise or start-up, with fewer assets to spend money on administration software program
  • You’ve got a small product catalog
  • You’ve got a compact staff
  • You solely want your product catalog in a single language
  • Your product catalog is just not up to date ceaselessly

In the event you’re nonetheless satisfied that spreadsheets are the product catalog system for you, there are some important steps you may take to create a easy beginning base.

  1. Outline your catalog construction.
    What number of classes do you want and what number of columns are you going to work with?
  2. Add photographs from an exterior server.
    Including photographs to a spreadsheet manually is a gradual activity, though you may put hyperlinks into a neighborhood folder or listing. There is no such thing as a actual synchronization between Excel and your picture storage system, as a PIM with DAM (Digital Asset Administration) perform would offer
  3. Filter by classes.
    This makes it simpler for you and the customer to find merchandise, though you could discover trying to find them by key phrases or title is ample.
  4. Hyperlink to different spreadsheets.
    Every product will want its datasheet with detailed technical data. For the hyperlink to be utilized, this datasheet will need to have the identical title because the product.

As soon as your Excel doc is prepared, you need to use this spreadsheet to:

  • Export data to different packages, resembling an e-commerce platform that manages your on-line retailer.
  • Save data to be used in catalog design packages, resembling InDesign.
  • Instantly obtain the spreadsheet content material as a PDF to share with distributors, retailers, or clients (though its design received’t be very spectacular).

Excel templates for product catalogs

Info fields in Excel product catalogs can range considerably relying on every product kind and might embody extra or fewer variants, subcategories and subfamilies.

Fashion product Excel template for catalog

The problem with Excel product catalogs

If yours is a bigger firm with a extra formidable and complicated catalog, there are some vital points when working with Excel.

It’s important to manually evaluate your product data

Spreadsheets can not detect errors or omissions in your product data, nor will they establish which content material requires enchancment or growth, as you may with PIM platforms.

You can’t handle a considerable amount of information

The bigger the quantity of product information you deal with, the extra fields, rows, columns, tabs, tables, and information you will want. And ‘extra’ means extra of all the things: extra stress, extra file quantity, extra errors. Aside from one factor – it is no more environment friendly.

With a product catalog in Excel, it’s rather more troublesome to use updates. You’ll want to speculate rather more time coming into information, making corrections, and trying to find data.

The extra folks you may have concerned in contributing, enhancing, and updating product data (designers, product managers, salespeople, entrepreneurs), the higher the chance of making conflicting variations.

You’ll be able to’t join it to different software program techniques

Automation can prevent valuable time and assets, however with Excel, it’s essential to frequently enter information by hand. You’re unable to connect with different packages that may velocity up product adjustments and updates.

When it first appeared on the scene, Excel appeared to be the versatile resolution for 1000’s of duties and industries. Nevertheless, in an period of quickly growing applied sciences, it is extremely restricted as a instrument to centralize product catalogs.

How one can create higher product catalogs

Excel doesn’t facilitate freedom of enhancing or agility of upkeep and improve.

Reasonably than making a product catalog with Excel, think about saving effort and time with a system that:

  • Automates all processes.
  • Means that you can schedule content material updates.
  • Checks high quality and consistency.
  • Synchronizes and centralizes product information throughout all platforms
  • Creates easy-to-locate backups and retains a historical past of adjustments and variations which you can recuperate.

PIM (Product Info Administration) platforms permit your online business to centralize product catalogs to intuitively reply to buyer demand.

PIM platforms function in the same option to Excel however are extra intuitive and enriched. The PIM means that you can work with a components language that’s accessible each to those that know Excel and people who don’t.

product catalog is greater than mathematical information in a spreadsheet. To keep up your market competitiveness, you could enrich the content material and hyperlink it to different product administration areas:

  • Advertising data (descriptions, metadata, photographs, movies…).
  • Buyer data (queries and product evaluations).
  • Technical data
  • Seasonal and geographical variations
  • Logistical data (shares, stock synchronization).
  • Gross sales and efficiency evaluation.

In the event you’re nonetheless not prepared to surrender Excel, at Gross sales Layer we provide a PIM system that may let you work rather more securely, with a centralized hub and customizable tables. Our platform additionally contains a connector that’s particular to Excel, in order that importing and exporting your information between Excel sheets and the PIM is instantaneous. 

Centralize and consolidate your product data with a global-leading PIM platform. Attempt it at no cost with a 30-day trial of Gross sales Layer.

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