Wix eCommerce assessment: The last word information for 2024

Studying Time: 13 minutes

Wix has earned a repute as a strong web site builder. But it surely’s additionally a really succesful platform for ecommerce shops.

Wix eCommerce gives product show, stock administration, and safe cost processing, amongst different issues, by way of its apps Wix Shops and Wix Bookings.

However is it the best alternative to your necessities? How does it evaluate to rivals like Shopify, BigCommerce, and WooCommerce?

On this Wix eCommerce assessment, we’ll dig into the platform’s options, pricing, execs, and cons to reply these questions.

Wix eCommerce assessment: Abstract

In 2020, wix launched Wix eCommerce — bringing ecommerce capabilities to Wix web sites by way of two native apps: Wix Shops and Wix Bookings. It permits the creation and administration of on-line shops. Accessible to customers with out intensive technical information, Wix eCommerce gives scalability, so is particularly interesting for rising small companies. So, how good is Wix for ecommerce? On this Wix eCommerce assessment, we’ll look at exactly that. Attempt Wix now

Web site builder: ★★★★ ★ Product administration: ★★★★☆ Cost processing: ★★★★★ Cellular optimization: ★★★★★ Transport and tax: ★★★★☆ Analytics and reporting: ★★★★☆ App market: ★★★★★ Safety: ★★★★★

Wix eCommerce execs and cons

Let’s begin by exploring the highest Wix eCommerce execs and cons.

Execs

• Person-friendly interface: An intuitive design, together with a drag-and-drop editor and mobile-responsive templates
• Customization: Simply promote numerous product variants, discover an intensive app market, and select from 500+ customizable templates
• Complete options: Entry a toolkit overlaying storefront and web site administration, analytics, funds, advertising, search engine marketing, and extra

Cons

• Limitations for bigger shops: Bigger shops could face scalability points, customization constraints, excessive transaction charges, and API limitations
• Pricing considerations: Initially, Wix’s pricing could seem extra budget-friendly than its rivals. Nevertheless, it falls in need of offering superior options. When evaluating this side, the perceived affordability could not translate into nice worth. Exploring alternate options to Wix may be clever in such instances.

Person opinions about Wix eCommerce

Wix is a well-liked alternative for each web site constructing and ecommerce. It boasts almost 13,000 critiques on TrustPilot with a strong 4.5 out of 5 score.

Customers notably reward its big selection of options and user-friendly interface. Nevertheless, opinions are cut up on its customer support, with many lauding its excellence whereas a number of face challenges accessing it.

Try what some prospects are saying about Wix eCommerce:

Wix eCommerce pricing and plans

Wix gives a variety of plans to satisfy the various wants of companies. Right here’s an summary of accessible plans and pricing.

1. Free and primary plan

All Wix plans, together with the free one, will let you create an internet retailer the place you possibly can listing your services and products. 

Nevertheless, for a fully-functional retailer the place you possibly can promote merchandise and settle for funds, it’s a must to select the Core plan and above. Primary and Free plans don’t have cost options—you possibly can solely create a product catalog in your web site.

Core: $27 per 30 days

That is essentially the most budget-friendly plan, providing the next options:

• 50 GB of storage
• Primary advertising suite and analytics
• Choice to listing as much as 50,000 merchandise
• Automated reductions
• Deserted cart restoration
• 25 merchandise for dropshipping
• Settle for each pre-ordered and guide orders

This may suffice to your necessities in the event you’re within the preliminary phases of creating your on-line retailer, however it doesn’t assist extra superior ecommerce options similar to dropshipping or a number of currencies.

2. Premium plans

Wix has three premium plans, overlaying completely different worth factors and have necessities:

Enterprise: $32 per 30 days

This plan contains all of the ecommerce options from the Core plan, together with the next:

• 100 GB of storage
• Customary advertising suite
• Dropship as much as 250 merchandise
• Assist for six currencies
• Limitless back-in-stock notifications.
• Gather and show as much as 1000 product critiques

Enterprise Elite: $159 per 30 days

This plan gives extra superior options, together with:

• Precedence buyer assist
• Limitless cupboard space
• Superior advertising suite
• Assist for 11 currencies
• Loyalty program
• Limitless dropshipping
• 3,000 product critiques

Enterprise: Customized pricing 

It’s vital to notice that Wix doesn’t impose transaction charges on its cost strategies.

However, a processing payment of two.9% of the transaction quantity, plus $0.30, is relevant for customers within the U.S. and Canada. Charges in different areas will fluctuate.

Wix’s Enterprise plan gives limitless collaborators, customized integrations and templates, multi-site administration, and a devoted success supervisor.

Comparability with different ecommerce platforms

Wix eCommerce faces stiff competitors, so let’s see the way it measures up towards among the different platforms. 

1. Shopify

In comparison with Wix eCommerce, Shopify’s plans supply highly effective options. These embody end-to-end order success and worldwide market administration, even within the Primary plan.

Nevertheless, Wix eCommerce gives a extra budget-friendly improve, with plans at $27, $32, and $159, in comparison with Shopify’s $29, $79, and $299. You don’t must pay any transaction charges in the event you use Shopify Funds, however the payment will vary between 0.5% to 2% based mostly in your plan in the event you use a third-party cost supplier. The transaction charges on Wix Funds fluctuate based mostly in your area and cost sort. Our detailed Wix vs Shopify comparability has in-depth info on how each platforms stack up.

2. WooCommerce

WooCommerce is a free WordPress plugin, that means there’s no preliminary price. Nevertheless, you’re accountable for things like area identify, SSL certification, internet hosting, themes, backups and upkeep, and many others—all of which may price cash

By caring for issues like internet hosting and safety, Wix has a slight edge over WooCommerce. Nevertheless, WooCommerce boasts a higher number of customizable themes, and Wix surpasses it when it comes to security measures. Discover an in depth Wix vs WooCommerce comparability for an intensive evaluation.

3. BigCommerce

BigCommerce is pricier than Wix for ecommerce, with entry-level plans at $39 per 30 days in comparison with Wix’s $27 per 30 days.

Nevertheless, it’s vital to notice that BigCommerce gives extra options. Its primary plan helps 100+ currencies, limitless file storage, and limitless product critiques. And just like Wix eCommerce, it contains options like safety and internet hosting in its plans.

Wix eCommerce options assessment

There’s little question about Wix eCommerce’s reliability as a web site builder. However how nicely can Wix deal with ecommerce necessities?

This part will look at the platform’s options and ease of use.

However earlier than we get into the main points, it’s vital to know that Wix gives two most important apps (they type Wix eCommerce) for bringing ecommerce performance to your web site: Wix Shops and Wix Bookings. 

Wix Shops turns your web site into an ecommerce retailer the place you possibly can promote your merchandise. It comes pre-installed on all ecommerce templates on Wix. Alternatively, Wix Bookings lets you settle for and handle bookings or appointments, which is ideal for service-oriented companies.

Is Wix eCommerce simple to make use of?

Wix eCommerce was made for non-technical individuals. Due to this fact, it ought to go with out saying that this hosted answer is extraordinarily user-friendly.

Wix eCommerce’s ease of use could be attributed to the next components:

• Simple set up: Wix Shops or Wix Bookings could be put in with a single click on in your web site to convey ecommerce capabilities to it.
• Drag-and-drop editor: Make the most of a easy drag-and-drop editor to place parts like textual content containers and movies in your pages. No coding information is required.
• WYSIWYG web site builder: Wix eCommerce operates as a What You See Is What You Get web site builder. Whenever you edit your pages, you possibly can see precisely how your web site will look as soon as it’s dwell.
• Wix ADI: Profit from Wix ADI, which makes use of Synthetic Design Intelligence to create a customized web site or retailer for you in only a few minutes.
• Wix Multilingual: Simply create completely different variations of the identical web page in numerous languages with Wix Multilingual. This enhances your web site’s accessibility to a world viewers.

Utilizing Wix eCommerce is mostly easy. However in the event you encounter challenges, the platform gives an intensive Assist Heart. Right here, you possibly can uncover options to queries spanning numerous classes.

There are a lot of tutorials, weblog articles, a Wix Encyclopedia, and a neighborhood discussion board for extra assist.

Product administration

Product administration entails orchestrating all the lifecycle of a product. Listed here are some options that facilitate this inside Wix eCommerce:

• Catalog administration: Customers can add as much as 50,000 merchandise inside a customizable catalog. Moreover, prospects can effortlessly browse and store because of sorting and filtering choices.
• Reserving administration: Wix Bookings lets you simply handle 1-on-1 appointments, courses, group calls, and extra. You’ll be able to add working hours to calendars and supply memberships as nicely.
• Product choices and variants: You’ll be able to simply create product choices on Wix eCommerce. This lets you promote completely different variations of the identical product. Moreover, you possibly can handle stock for every variant individually, set completely different costs, and make bulk modifications.
• Stock administration: With Wix Shops, you possibly can monitor product portions routinely as you make gross sales. Alternatively, manually designate “In Inventory” or “Out of Inventory” statuses for merchandise.

• Digital merchandise: Wix eCommerce permits the easy sale of digital merchandise similar to music information, ebooks, or pictures. Moreover, there’s a characteristic to bundle a number of information collectively within the .zip format.

Cost processing

Wix eCommerce has an in-house cost gateway known as Wix Funds. It helps bank card funds and numerous different strategies like Apple Pay, Google Pay, iDEAL, Pay Now by Klarna, or Giropay, relying in your area.

Nevertheless, as of now, that is solely obtainable in 15 nations and 6 currencies.

Moreover, Wix eCommerce maintains a listing of prohibited services and products ineligible on the market by way of Wix Funds. It is a non-exhaustive listing of such restricted companies:

• Pawn retailers
• Airways
• Animal and wildlife merchandise
• Hashish dispensaries

Let’s say that Wix Funds isn’t accessible to you otherwise you favor a unique cost supplier. In that case, you possibly can choose from 70+ cost choices provided on Wix, together with:

• PayPal
• Stripe
• Sq.
• Afterpay
• Apple Pay

Each Wix eCommerce web site comes with an activated SSL certificates. This gives strong safety to your web site, making certain the safety of buyer knowledge.

Wix eCommerce additionally facilitates automated gross sales tax calculations. This gives a handy answer to remain compliant with international tax guidelines and streamline the checkout course of.

Enhancing the client expertise additional, Wix eCommerce permits retailers to embrace localization. This entails displaying costs in 10+ native currencies and translating their retailer into 30+ languages.

Transport and success

Wix means that you can configure delivery guidelines based mostly on weight, worth, and vacation spot. You’ll be able to even supply a flat-rate payment or free delivery for a specific amount.

Moreover, you could have the flexibleness to supply prospects sooner delivery for a better worth

Wix eCommerce additionally helps real-time delivery charges at checkout. Integrating with main carriers like USPS, UPS, and FedEx is easy.

You’ll be able to hyperlink your on-line retailer to a dropshipping firm, which saves you the effort of managing packaging or delivery logistics.

Nevertheless, product choice for promoting is confined to the Modalyst market, so dropshipping on Wix eCommerce is barely restricted.

On the order monitoring entrance, Wix eCommerce boasts commendable options, together with computerized updates for order monitoring. You’ll be able to connect both a single monitoring quantity or a number of ones to an order.

And final however not least, Wix eCommerce gives the choice to print customized delivery labels. 

Advertising and marketing instruments

Wix eCommerce boasts a formidable array of advertising instruments, so you possibly can work on rising your model straight out of your Wix dashboard.

Right here’s a fast have a look at all of them:

• E-mail advertising: Wix eCommerce permits you to create and ship professional-looking emails and newsletters. There’s an intuitive e-mail editor in addition to choices for automation. As an example, you possibly can arrange computerized campaigns for reductions and occasions, and configure autoresponders and triggers. You may as well check your marketing campaign’s look in an actual inbox with a check e-mail.

Enhancing Wix e-mail advertising is real-time analytics. That mentioned, retailers looking for superior e-mail advertising options could need to discover alternate options like Omnisend. In contrast to Wix, Omnisend gives options like superior e-mail reporting, distinctive low cost codes, and multi-channel automation workflows.

• Social media integrations: With Wix eCommerce, you possibly can craft optimized shoppable social posts. This fashion, you possibly can streamline the client journey, enhance site visitors to your retailer, and improve conversions. The platform additionally offers you the choice to schedule posts upfront.
• Reductions and coupons: Wix eCommerce empowers you to create reductions and coupons to your merchandise effortlessly. You’ll be able to even ship coupon codes on to web site guests throughout your chat interactions.

• search engine marketing instruments: Each Wix web site has a sturdy infrastructure tailor-made to satisfy the wants of engines like google. Moreover, you possibly can customise important parts similar to meta tags, URL construction, and structured knowledge markup.

Analytics and reporting

Analyzing your retailer’s efficiency is essential for enterprise choices, and Wix eCommerce gives choices on this space. Right here’s a have a look at what you possibly can monitor:

• Gross sales analytics: Entry detailed experiences on gross sales by particular merchandise, billing location, and gross sales over time. You may as well view income breakdowns based mostly on a number of gross sales standards. These embody coupons, order sort, billing location, or delivery technique.
• Buyer insights: Wix Analytics Habits experiences will let you perceive the navigation patterns of holiday makers in your web site. The next picture reveals which you can observe the varied kinds of experiences that may be generated:

• Stock experiences: Keep on high of inventory ranges and gross sales, establish fast-selling objects and monitor slower-moving merchandise. Total, this helps you handle your stock extra effectively.

• Advertising and marketing analytics: With Wix eCommerce, you possibly can monitor the influence of your advertising efforts, together with site visitors sources, e-mail open and click on charges, income over time, and extra.

Cellular administration

Many purchasers store from their cell units. It’s even frequent for retailers to handle their shops utilizing smartphones.

So that you’ll be happy to know that Wix eCommerce gives useful options on this context.

To start, the Wix Proprietor app means that you can:

• Handle your web site
• Deal with bookings and funds
• Monitor analytics in real-time
• Have interaction in dwell chat with guests
• Handle your neighborhood

Wix eCommerce prioritizes cell optimization. This routinely ensures a seamless expertise on smartphones and tablets.

Furthermore, you possibly can add mobile-adjusted parts like a fast motion bar and a back-to-top button:

Cellular optimization is particularly helpful for these trying to attain prospects by way of Wix SMS advertising.

Assist and sources

Wix eCommerce gained’t depart you stranded in case you need assistance. Customer support stands out as one among Wix’s strengths, incomes reward from quite a few glad prospects.

It presents a number of assist choices:

• Buyer assist: Wix eCommerce gives around-the-clock help by way of e-mail, cellphone, and dwell chat assist. Moreover, customers on the Enterprise plan get pleasure from the good thing about a devoted success supervisor.
• Neighborhood discussion board: You’ll be able to join with fellow Wix customers, share your experiences, and search recommendation on a wide range of matters. This serves as a wonderful avenue to find helpful ideas that you just may not have identified you wanted.
• In-depth Data Base: There’s an intensive Data Base for individuals who favor a do-it-yourself strategy. Right here, you possibly can discover complete guides, tutorials, and articles.

Wix eCommerce templates

Wix boasts a group of 500+ ecommerce templates. There are greater than 100 particularly categorized beneath “On-line Retailer.”

In the event you favor to start with a clear slate, there’s additionally the choice to pick out a clean template. Nevertheless, this will not be needed contemplating the flexibility of Wix ecommerce templates.

There isn’t any further price for utilizing a Wix template. Moreover, every template gives a completely constructed on-line retailer, together with:

• Product galleries
• Order administration
• Wix Funds integration

However to unlock all of the options provided by Wix’s ecommerce templates, you could subscribe to both the Core, Enterprise, or Enterprise Elite plan.

Each Wix template is designed to be mobile-responsive. This ensures that your web site maintains an interesting look throughout all units.

With regards to customization, Wix eCommerce really excels. You’ll uncover that including pictures, deleting sections, and creating new pages is extremely simple.

Plus, you could have the choice to personalize it additional by including your model brand, identify, and colours.

For extra intensive customization, you could need to discover Velo by Wix. It’s a full-stack net growth platform by way of which you’ll be able to construct skilled net purposes and superior web sites. Velo comes constructed into Wix’s web site builder and you may simply add JavaScript to your web site utilizing it.

This may also help you overcome any restrictions of Wix’s drag-and-drop builder and add customized options to your web site by way of coding. This characteristic is simply useful in the event you’ve received builders at hand although.

Total, Wix’s ecommerce templates and designs make a robust impression. There’s, although, one vital disadvantage:  As soon as printed, you possibly can’t change your template. You should create a brand new web site and re-enter your content material to take action.

Omnisend integration with Wix

Omnisend is a well-liked e-mail advertising software on the Wix App Market. Designed for ecommerce manufacturers, it’s rated 4.1 out of 5 from 90 critiques. This Wix integration is especially nice for ecommerce shops trying to incorporate e-mail and SMS, in addition to leverage the facility of automation.

Connecting Omnisend to your Wix web site requires only a few clicks. There’s even a easy 3-step connection wizard to information you.

Omnisend gives quite a few helpful options, together with:

• E-mail advertising: Ship focused emails and create automated campaigns. You’ll be able to even monitor e-mail marketing campaign efficiency inside the Wix eCommerce dashboard.
• Multi-channel advertising: Omnisend is without doubt one of the greatest Wix apps for multi-channel advertising. It lets customers combine e-mail, SMS, and push notifications into their advertising technique.
• Viewers segmentation: Omnisend gives highly effective buyer segmentation options. This lets you tailor messages and gives to completely different buyer teams, similar to your VIPs or individuals who dwell in a selected location. And naturally, you possibly can advocate merchandise to prospects based mostly on their buy historical past.
• Reporting and analytics: Omnisend gives experiences of campaigns and automation. This lets you make data-driven choices and optimize efficiency.

Wix eCommerce customers respect how Omnisend elevates their on-line retailer’s performance. The award-winning 24/7 buyer assist staff at Omnisend additionally receives ample reward.

Right here’s a assessment to spotlight this:

Conclusion:

So, how good is Wix for ecommerce?

Wix eCommerce is a best choice for on-line companies. It has a wide selection of options, decently priced plans, and is mostly simple to make use of.

Nevertheless, there are specific drawbacks. As an example, altering templates is a time-consuming course of, and the storage limits are very tight.

Furthermore, the low-tier plans are lacking ecommerce options that rivals could supply.

Nonetheless, it’s price contemplating for small to medium-sized companies, notably in the event you’re already a Wix person.

FAQ

1. Is Wix good for ecommerce?

Sure, Wix is a strong alternative for ecommerce. It gives a user-friendly design, a wide range of templates, and apps like Wix Shops and Wix Bookings to show your web site right into a fully-fledged ecommerce retailer. The very best half is that you just don’t require any coding information to do that.

2. How a lot is Wix eCommerce?

Wix gives a free plan for creating and managing your web site. But it surely doesn’t assist establishing an ecommerce retailer the place you possibly can promote merchandise and settle for funds. For ecommerce capabilities, go for one of many 4 paid plans:

• Core ($27/month)
• Enterprise ($32/month)
• Enterprise Elite ($159/month)
• Enterprise

3. What’s the draw back of Wix?

Regardless of Wix being budget-friendly and user-friendly, it comes with a number of drawbacks:

• Wix’s user-friendly strategy usually means sacrificing a point of management. As an example, you could begin anew when switching to a brand new template.

• Tight storage limits.
• Want to begin anew when switching to a brand new template.
• Superior ecommerce options lacking on low-tier plans.

4. Which ecommerce retailer is best: Wix or Shopify?

Your optimum answer relies on your web site’s supposed goal.

Shopify excels as a feature-rich, scalable ecommerce platform, although its costs can replicate this. Many would argue that the funding is worth it for the built-in options and third-party integrations.

Alternatively, Wix eCommerce is right for medium-sized ecommerce companies that prioritize visually interesting web sites. The platform gives cost-effective plans, flexibility in design, and user-friendly options.

5. Are you able to combine Wix eCommerce with different platforms, like Shopify?

No, however you possibly can rework your non-ecommerce Wix web site into an internet retailer by integrating with Shopify. Use the Shopify Purchase Button if in case you have each Shopify and Wix accounts.

Apps additionally allow integration with platforms similar to Etsy, Amazon, and eBay in your Wix retailer.

6. What measurement enterprise is Wix eCommerce greatest for?

Wix eCommerce is ideal for establishing and increasing your model. This makes it an excellent alternative for small to medium-sized companies. If your small business is massive and well-established, contemplate testing rivals.

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