Entain Group betting and gaming operator Coral has chosen Wonderhood Studios to deal with its flagship UK artistic account. Wonderhood beat Atomic in a pitch overseen by Entain’s interim CMO Jeremy Hemmings with former FCB Inferno CEO Fraser Gibney.
Wonderhood will tackle all above-the-line model advertising obligations for Coral, working with Entain’s inside artistic crew and media company the7stars.
Entain’s Hemmings says: “We need to thank all of these concerned in what has been an intensive pitch course of. We have been blown away by the extent of high quality, the highly effective insights and large dedication demonstrated by each Wonderhood and Atomic.
“It was the depth of Wonderhood’s evolutionary considering and understanding of the distinctive house that Coral occupies in racing that makes them an awesome match. We’re wanting ahead to a artistic and enjoyable journey with Alex (Finest) and his crew.”
Wonderhood CEO Alex Finest says: “From the chemistry assembly, we knew right away that we needed to work with Coral. They’re an excellent, good consumer with enormous artistic ambition. We’re extremely pleased with the work we introduced – it’s enjoyable, fame-driving and actually distinctive for the class.”
Betting purchasers could also be on borrowed time as stress mounts to ban their adverts. However they’re large spenders and the win is deserved for Wonderhood, one of many London companies bringing some much-needed new vitality to {the marketplace}. Wonderhood made it to the final spherical of the John Lewis pitch earlier than lacking out to Saatchi & Saatchi.
