In spring 2022, we at Rock Content material added a giant piece to our efforts to supply an entire advertising resolution to purchasers world wide.
We bought WriterAccess, a U.S.-based expertise market that gives skilled writing providers to all kinds of purchasers.
It was the proper match. WriterAccess has an revolutionary system in place that connects expert writers, editors, designers, and digital strategists with purchasers needing high quality content material, whether or not it’s press releases, weblog posts, e-books, social media posts, or loads of different writing experience. WriterAccess supplies all kinds of artistic help to its enterprise purchasers, together with Web optimization steerage and basic digital methods.
The corporate started in 2010 and has been acknowledged usually for innovation. Additionally it is recognized for placing on a profitable annual Content material Advertising Convention that draws entrepreneurs from across the globe.
Including WriterAccess to our suite of merchandise properly expanded Rock Content material’s attain within the U.S. and elevated the dimensions of our creator neighborhood worldwide. Extra importantly, it additionally offered more practical instruments we will supply to our purchasers to assist them do enterprise higher and clear up a number of challenges of their content material advertising methods.
New look, identical mission
Nevertheless, though it was a helpful addition, WriterAccess nonetheless didn’t appear and feel like a part of the Rock Content material household.
That’s why, initially of 2023, we made some useful adjustments to the WriterAccess website and platform, beginning with a brand new brand and a brand new model id.
The fresh-looking WriterAccess brand aligns extra carefully with our Rock Content material model id and our different merchandise accessible to purchasers worldwide. The brand new brand’s foremost coloration modified from inexperienced to blue and adopted our model’s default typography.
We had been cautious to make sure the model was recognizable by each Rock Content material and the prevailing WriterAccess viewers whereas speaking the change. Beginning with the brand, we needed everybody to know that thrilling issues are taking place and there are extra nice issues to come back in 2023 and past.
Trying forward
Finally, our purpose is to launch an an all-in-one resolution for content material advertising scalability and success referred to as Content material Cloud. It supplies them with the most effective instruments of all of our signature merchandise, what we name ‘The All-Star Group,’ to unravel a number of advertising challenges.
Content material Cloud is the proper useful resource for making certain your content material is created, managed, and distributed simply and effectively. With its AI-powered market WriterAccess, you possibly can create high-quality content material with the assistance of a vetted international freelance neighborhood. You possibly can then collaborate amongst your crew or company due to Studio – our Advertising Useful resource Administration platform – and ensure that all tasks are executed effectively, on time, and on funds.
Lastly, in relation to getting your content material seen, Stage gives an Web optimization-optimized resolution for publishing posts onto WordPress, and Ion will empower entrepreneurs to interact, goal, and convert high-quality leads utilizing a code-free and data-driven interactive content material creation platform.
Our Content material Cloud is your all-in-one platform for content material advertising scalability and success. It combines a world expertise market for content material creation with highly effective instruments to handle your workflow whereas enhancing each step of the content material advertising course of.
The Content material Cloud features a international ecosystem of licensed companions, skilled providers, and a strong schooling hub to ship higher advertising and superior ROI.
When you login to one of many merchandise in our Content material Cloud it is possible for you to to entry all different merchandise within the suite, so customers will discover it simple to change between merchandise. It should additionally present a centralized billing system.
Nonetheless on the drafting board is an built-in analytic system permitting purchasers to trace their journey from a “good content material concept” to a totally executed consequence. It should give particulars in regards to the viewers, the method, and the Return On Funding for a complete mission, in addition to the performances of particular person items of content material. This in-depth information may also help enhance general effectivity for future tasks and level out stronger and weaker factors and the most effective areas to optimize in your content material technique.
We’re additionally together with different instruments and options, resembling extra AI capabilities and an improved White Label Portal. We’ll make it simpler to create e-books with a extra refined course of, and, sooner or later, we’re excited to start providing the power to supply purchasers with movies, infographics and different kinds of visible media by means of WriterAccess.
By providing so many options, we need to be the only supplier for our purchasers, a one-stop-shop for all their artistic wants, fairly than having them go to a number of distributors for a number of wants.
Closing ideas
Should you can’t inform, myself and the remainder of the Rock Content material crew are wanting ahead to the longer term, particularly now that WriterAccess is extra carefully built-in with our different merchandise and to our subsequent steps in direction of the Content material Cloud ecosystem.
This acquisition has not solely elevated our expertise base and allowed us to supply new merchandise, however given our purchasers a bigger suite of providers to assist them in additional instructions. It supplies Rock Content material a stronger voice and a extra unified message, letting purchasers know we’re prepared and keen to assist them obtain their targets, particularly the place high quality content material is worried.
We’re wanting ahead to persevering with our mission to supply advertising providers, particularly with the addition of WriterAccess.
