Across the globe, advertisers are dealing with elevated stress to reveal the affect of their advertising and marketing spend on enterprise outcomes. They’re working more durable than ever to optimise investments, attain their audiences, and drive efficiency throughout channels and codecs. On high of this, they’re navigating the shifting of customers from linear TV to streaming platforms and an evolving identification panorama.
As a world market for premium promoting, Xandr has at all times championed collaboration throughout all the ecosystem to develop options that empower the open internet. As a part of this mission, Xandr seeks to ship distinctive worth throughout the promoting panorama that addresses the core wants of patrons, sellers, and customers.
A brand new media shopping for platform is born
This yr, Xandr collaborated with Globo, the most important Brazilian TV broadcaster, to launch a brand new programmatic media shopping for platform referred to as GAMA. GAMA brings new options for media shopping for to the promoting market in Brazil. It was constructed to satisfy the wants of advertisers and businesses throughout the area by combining the performance of Xandr’s Make investments DSP with unique entry to Globo knowledge. The providing offers a listing market with unique entry to premium linked TV (CTV) stock, data-driven efficiency administration, and supply throughout model secure environments, all of which assist to deal with native purchaser challenges out there.
Xandr addresses advertiser challenges in particular markets
Whereas it is a main milestone for Xandr and Globo within the Brazilian market, this isn’t the primary occasion the place Xandr has partnered with a significant media firm to ship modern programmatic options to assist tackle advertiser challenges in a selected market.
In 2021, Bell Media, Canada’s main content material creation firm and media broadcaster introduced a strategic alliance with Xandr to launch a proprietary omnichannel DSP for advertisers. The Bell DSP is powered by Xandr’s Make investments platform and allows Canadian advertisers to simply activate data-driven programmatic campaigns on premium and unique stock choices throughout channels with priceless first-party and third-party knowledge and main know-how.
With GAMA in Brazil and Bell DSP in Canada, Xandr is leveraging its full stack to ship modern options in key markets that enable advertisers to effectively and successfully attain their desired customers with related and impactful messages and drive true outcomes for his or her enterprise. Xandr’s know-how is strong and versatile and may be customised to deal with the particular challenges of media companions in different world markets. That is only the start.
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