Yandex N.V., which is now a Dutch holding firm, is trying to dump its search engine and all of its different Russian property as a part of a deal estimated to be between $5 billion and $6 billion, Reuters reported.
Seemingly sale? A sale may come as early as December. Yandex N.V. may promote 100% of all its Russian property or maintain share choices.
- “Dutch holding firm Yandex NV’s deliberate restructuring is geared toward recouping some shareholder funds with the sale of its predominant revenue-generating Russian companies, akin to its search and ride-hailing operations. It then plans to develop 4 different enterprise strains internationally,” Reuters reported.
Yandex additionally dominates internet advertising in Russia.
Why we care. Yandex has been in turmoil since Russia invaded Ukraine in February 2022, although it nonetheless has a commanding 65.95% search market share in Russia (just one.83 globally), in October, per StatCounter, whereas Yandex introduced it had 62.6% market share in its Q3 2023 earnings report. It stays an space worldwide search entrepreneurs will need to watch.
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Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising and marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the most recent search advertising and marketing information, he manages Search Engine Land’s SME (Topic Matter Knowledgeable) program. He additionally helps program U.S. SMX occasions.
Goodwin has been modifying and writing in regards to the newest developments and traits in search and digital advertising and marketing since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.
