Mark Boyd, co-founder of Gravity Highway, mentioned that the AR expertise represents “an revolutionary step ahead” in merging the bodily and digital realms to please followers of each manufacturers.
The expertise is being promoted by Crocs’ TikTok account, which has 981,000 followers, with a 30-second promotional video that has acquired 490,800 likes because the partnership started on the finish of February. Influencers had been additionally despatched pairs to evaluate and promote by their channels.
This isn’t the primary time Crocs has turned to AR know-how; the model launched a Snapchat lens in 2018 that noticed about 4 million downloads in its first 10 days of activation.
