Immediately we’re going to focus on every thing you might want to know to get began with gross sales funnels.
We are going to clarify the Worth Ladder gross sales funnel that we used to develop our firm from zero to $100M+ in annual income.
We will even present 5 lead era funnels that you need to use to develop your electronic mail checklist and a 6-email welcome sequence template designed to transform electronic mail subscribers into paying prospects.
Lastly, we are going to share our high seven funnel hacks and reveal how one can 2x, 5x, and even 10x your gross sales funnel income.
Able to develop what you are promoting quicker than you ever thought potential?
Proceed studying…
What Is a Gross sales Funnel?
A gross sales funnel is a system for changing potential prospects into leads, leads into prospects, and prospects into repeat prospects.
Right here’s what the overall gross sales funnel construction appears to be like like:
- Prime of the funnel (ToFu): Potential prospects.
- Center of the funnel (MoFu): Leads.
- Backside of the funnel (BoFu): Present prospects.
There are a number of common gross sales funnel fashions on the market.
Right here’s the one which we used to develop our firm to $100M+ in annual income…
The Worth Ladder Gross sales Funnel
We imagine that the simplest technique to promote something on-line is the Worth Ladder gross sales funnel.
It was created by our co-founder Russell Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!).
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in trade for his or her electronic mail handle.
- Frontend. You provide the potential buyer your least costly and least invaluable services or products.
- Center. You provide the client a costlier and extra invaluable services or products.
- Backend. You provide the client your most costly and Most worthy services or products.
Ideally, you additionally provide a continuity program of some kind, that means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core provides with a purpose to maximize your income.
So the principle thought right here is that this:
As an alternative of driving visitors on to your web site or gross sales web page, you drive it to your lead magnet touchdown web page and convert these guests into electronic mail subscribers.
Then, after getting their electronic mail addresses, you pitch your services to them through electronic mail.
The explanation why this gross sales funnel works so effectively is that it lets you:
- Begin the connection with that individual by providing free worth.
- Nurture that relationship by persevering with to supply free worth through electronic mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
5 Lead Technology Funnels That You Can Use to Develop Your Electronic mail Listing
Okay, so now that you just perceive the overall idea of the Worth Ladder gross sales funnel, let’s speak about how you can implement it…
What Is a Lead Magnet?
A lead magnet is a freebie that you just provide to the potential buyer in trade for his or her electronic mail handle.
It may be something that they’ll both obtain to their gadget or entry on-line:
- A report.
- An e book.
- A video class.
- A video course.
- An electronic mail course.
- A webinar.
…and so on.
What’s necessary is that:
- Your lead magnet gives an efficient resolution to an issue that the potential buyer is battling.
- That downside is both the identical one or associated to the one which your frontend provide addresses.
Ideally, your lead magnet mustn’t solely function bait that helps you entice potential prospects and convert them into leads but in addition set the stage on your frontend provide pitch and enable you to convert these leads into prospects.
Remember the fact that folks will use the standard of your lead magnet to gauge the standard of your frontend provide. Impress them and they’ll wish to test it out. Disappoint them and also you gained’t get a second probability!
What Is a Lead Technology Funnel?
A lead era funnel is the primary stage of your Worth Ladder (the Bait stage).
Right here’s the way it works:
- You create a lead magnet.
- You create a touchdown web page for that lead magnet.
- You drive visitors to that touchdown web page.
As soon as the potential buyer provides you their electronic mail handle in trade on your lead magnet, they enter your gross sales funnel and grow to be a lead. That is the top of the Bait stage.
From there, you need to use electronic mail advertising to pitch them your Frontend, Center, and Backend provides.
Now let’s check out our 5 favourite lead era funnels…
The Squeeze Web page Funnel
The squeeze web page funnel appears to be like like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
That is essentially the most simple lead era funnel so we suggest beginning right here if you’re new to funnel constructing.
ClickFunnels 2.0 features a squeeze web page funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you gather potential prospects’ electronic mail addresses and pitch them your services through electronic mail.
The Reverse Squeeze Web page Funnel
The reverse squeeze web page funnel additionally appears to be like like this:
Web page 1: A squeeze web page.
Web page 2: A thanks web page.
So what’s the distinction between the common squeeze web page funnel and the reverse squeeze web page funnel, then?
- With the common squeeze web page funnel, you retain the free worth behind the opt-in wall.
- With the reverse squeeze web page funnel, you present some free worth proper there on the squeeze web page itself and maintain the remainder of it behind the opt-in wall.
Usually, the squeeze web page within the reverse squeeze web page funnel incorporates a free video that the potential buyer can watch instantly with out having to choose in.
Then you definately ask for his or her electronic mail handle in trade for a lead magnet that’s associated to the free video that they simply watched.
This strategy can work effectively for video course lead magnets. Show the primary video in your squeeze web page and maintain the remainder of the course behind the opt-in wall.
Alternatively, you need to use the video in your squeeze web page to inform your story. Sharing the way you overcame the issue that the potential buyer is battling will be a good way to get them keen on your lead magnet.
ClickFunnels 2.0 features a reverse squeeze web page funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you gather potential prospects’ electronic mail addresses and pitch them your services through electronic mail.
The Survey Funnel
The survey funnel is a funnel that lets you direct totally different folks to totally different gross sales funnels from a single start line.
It appears to be like like this:
Web page 1: A survey.
Web page 2: A squeeze web page based mostly on the survey outcomes.
Web page 3: A thanks web page based mostly on the survey outcomes.
We suggest this survey construction:
- Self-identifying query (common). Ask them who they’re.
- Self-identifying query (subject-based). Ask them in regards to the state of affairs they’re in.
- Self-declared degree of ability. Ask them what’s their ability degree.
- Self-declared largest problem. Ask them what they’re battling.
- Be taught extra about their challenges. Ask them what they’re battling on a private degree.
- Random curiosity-based query. Ask them one thing that you’re curious to find out about them.
The primary query is named the “bucket query” as a result of it determines which gross sales funnel that individual will likely be directed to.
Survey funnels are an ideal resolution for companies that serve a number of distinct buyer segments and must tailor their gross sales messaging to every phase.
ClickFunnels 2.0 features a survey funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you gather potential prospects’ electronic mail addresses and pitch them your services through electronic mail.
The Product Launch Funnel
The product launch funnel is designed that can assist you generate curiosity in your upcoming launch, construct a pre-launch electronic mail checklist, and get your electronic mail subscribers enthusiastic about your new product. It was created by the entrepreneur Jeff Walker.
Right here’s how the product launch funnel appears to be like like:
Web page 1: A squeeze web page.
Web page 2: Video #1.
Web page 3: Video #2.
Web page 4: Video #3.
Web page 5: Video #4.
Web page 6: A product order web page.
Web page 7: An order affirmation web page.
We suggest structuring the video sequence like this:
- Video #1: Place your self as an authority, clarify how this similar alternative modified your life, and present the potential buyer how your product will make their life higher. Then convey up objections that the potential buyer may need and promise to reply them within the subsequent video.
- Video #2: Reply the most typical objections. Present social proof by sharing case research of earlier prospects. Then foreshadow the subsequent video.
- Video #3: Specific how excited you might be that the potential buyer has made it this far. Then take a step again, clarify the massive image, and assist them visualize what your product can do for them. Then foreshadow the subsequent video.
- Video #4: Make your provide out there to the potential buyer. This web page ought to have a “Purchase” button beneath the video that may take them to the product order kind.
You need to house out these movies. Ship one day-after-day or each different day.
Don’t make all of them out there instantly as a result of that might beat the entire objective of the product launch funnel. You wish to construct anticipation!
ClickFunnels 2.0 features a product launch funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you gather potential prospects’ electronic mail addresses and pitch them your services through electronic mail.
The Webinar Funnel
The webinar funnel is a lead era funnel the place you employ a webinar as your lead magnet.
Right here’s the way it appears to be like like:
Web page 1: A webinar registration web page.
Web page 2: A thanks web page.
Web page 3: A webinar web page.
You may both finish the webinar by pitching your services or products or by encouraging the attendees to ebook a free 30-minute session with you.
The previous strategy works higher for low-touch provides that don’t require customization (e.g. membership website subscriptions, SaaS merchandise, information merchandise, and so on.).
In the meantime, the latter works higher for high-touch provides the place you might want to perceive the potential buyer’s state of affairs to see whether or not they’re an excellent match for what you are promoting, present them the worth that you just convey, and shut the sale (e.g. one-on-one teaching, enterprise consulting, freelance providers, and so on.).
This funnel holds a particular place in our hearts as a result of Russell used it to get ClickFunnels off the bottom throughout our first 12 months in enterprise.
He would purpose to do 5-7 webinars per week and typically would find yourself doing 2-3 webinars in a single day. Fairly loopy nevertheless it labored!
And he nonetheless swears by it:
“I at all times inform those who one of the best enterprise mannequin on this planet is to create a webinar promoting your product or your service after which do this webinar reside each single week for a 12 months not less than as soon as per week.”
ClickFunnels 2.0 features a webinar funnel template, a visible editor that you need to use to customise that template, and an electronic mail advertising performance that lets you gather potential prospects’ electronic mail addresses and pitch them your services.
Convert Electronic mail Subscribers Into Paying Prospects With This Welcome Sequence
We don’t suggest hitting the potential buyer with a gross sales pitch the second you get their electronic mail handle. You haven’t constructed sufficient belief but!
Ship them this six-email welcome sequence as a substitute:
- Electronic mail #1: Who Are You? Introduce your self to the brand new subscriber.
- Electronic mail #2: The place Did You Come From? Share your origin story. How did you come to do what you do now?
- Electronic mail #3: What Do You Do? Clarify in additional element what it’s that you just do.
- Electronic mail #4: How Did You Acquire This Experience? Clarify what makes you certified to do what you do. Share related expertise, credentials, and accomplishments.
- Electronic mail #5: Who Do You Do This For? Clarify who’re your dream prospects + share a case examine on the way you helped such an individual get the outcomes that they wished.
- Electronic mail #6: How Can You Do It For Me? Pitch your frontend provide and supply a hyperlink to its gross sales web page.
Finish emails #1-5 with a query and encourage the brand new subscriber to hit the reply button and allow you to know what they suppose. Make certain to reply to each single electronic mail that you just get. This can make your electronic mail subscribers really feel appreciated!
As for electronic mail #6, finish it with a pitch on your frontend provide and a call-to-action button that results in its gross sales web page.
Alternatively, you can too finish it by offering a fast overview of your complete Worth Ladder, with a bullet level checklist of provides accompanied by brief descriptions and hyperlinks to their gross sales pages.
You should utilize ClickFunnels 2.0 electronic mail advertising performance to set all this up!
Russell’s Prime 7 Funnel Hacks
Listed below are Russell’s high seven funnel hacks that may enable you to enhance your conversion charges, income, and income:
- Add extra curiosity to your headlines. You wish to present simply sufficient info to pique the potential buyer’s curiosity in order that they might really feel compelled to take a look at your lead magnet. However don’t give every thing away in your headline – when you present an excessive amount of info, they’ll suppose that they have already got all of it discovered and transfer on with out providing you with their electronic mail handle.
- Have a lead magnet. We hope that you just already perceive the significance of providing a freebie in trade for the potential buyer’s electronic mail handle. However you’d be shocked what number of companies on the market are lacking this important ingredient of a profitable gross sales funnel.
- Construction your gross sales web page copy for max conversions. Your gross sales web page copy ought to begin with an attraction to emotion, adopted by an attraction to logic, adopted by an attraction to worry (implement the precept of shortage). All three parts should be current, in that order, for max conversions.
- Add an order kind bump. A bump provide is a suggestion that you just current to the potential buyer after they’ve put of their bank card info however earlier than they’ve finalized the acquisition. It ought to want no clarification and be priced inside the impulse purchase vary. For instance, if you’re promoting a ebook, you’ll be able to add an audiobook bump provide.
- Preserve the shopping for loop open to determine hyperactive consumers. The most effective time to current a possible buyer with a suggestion is when they’re already within the course of of shopping for. So when somebody decides to purchase your product, you wish to maintain providing them upsells till they finalize the acquisition. Don’t finish the shopping for loop your self, allow them to finish it as a substitute.
- Create a suggestion wall to ascend consumers up your Worth Ladder. Generally folks simply wish to maintain buying so they begin searching the Web for one thing else to purchase. Why lose that visitors when you may direct it to your different provides as a substitute? A suggestion wall is a web page that presents a catalog of your numerous provides in order that the client may proceed exploring your product line.
- Add a webinar to your thanks web page. When a possible buyer subscribes to your electronic mail checklist to get your lead magnet, use the thanks web page to ask them to a free webinar. Then pitch them your services or products on the finish of that webinar.
Try this video the place Russell goes by these hacks one after the other and gives examples for every of them:
You may simply do all this with ClickFunnels 2.0!
Tips on how to 2x, 5x, or Even 10x Your Gross sales Funnel Earnings
A/B testing, also referred to as break up testing, is the first conversion fee optimization methodology that on-line entrepreneurs use to optimize internet pages.
Right here’s the way it works:
- You create two variants of the identical web page: variant A and variant B. There must be just one distinction between them (e.g. the headline). That’s the factor that you’re testing.
- You break up your visitors into two and ship half of it to variant A and the opposite half to variant B.
- You let the experiment run till it reaches statistical significance, consider the outcomes, and maintain the profitable variant.
We suggest utilizing A/B testing to optimize all pages in your gross sales funnel. This may also help you 2x, 5x, and even 10x your gross sales funnel income!
Right here’s a video from a number of years in the past wherein Russell explains this course of. And sure, it nonetheless works in 2023!
ClickFunnels 2.0 has an A/B testing performance that makes it straightforward to optimize your gross sales funnel for conversions!
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s maintain it actual:
Constructing a gross sales funnel from scratch can look like a frightening activity.
That’s why we created our 5-Day Lead Problem the place Russell walks you thru it step-by-step.
You’ll discover ways to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a six-email welcome sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be a part of our 5 Day Lead Problem right this moment. It’s fully free!
