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ChatGPT has gotten a nasty rap that it’s going to take folks’s jobs throughout a number of industries together with PR.
Whereas this believable concern is legitimate, if you’re on the company aspect there’s some fairly excellent news. In keeping with Forrester analysis, company jobs within the public relations and inventive roles area will see elevated hiring within the coming years.
There’s different excellent news for PR execs who’re nonetheless involved about job insecurity because it pertains to generative AI: authenticity, highly effective and creativity in writing are, for probably the most half, an irreplaceable human ability.
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