The world watched years of poisonous Trumpism come to a terrifying head Wednesday as Trump supporters stormed the U.S. Capitol in a bid to undermine free and honest elections in america.
Individuals have profited from fanning the flames of violence, as Nandini Jammi, who runs Test My Advertisements, an company that assist manufacturers keep away from supporting dangerous content material, identified on Twitter.
Elijah Schaffer is a right-wing persona on the Glenn Beck-founded outlet BlazeTV. In a now deleted tweet Wednesday, Schaffer posted a photograph he stated was taken in Nancy Pelosi’s workplace, and referred to as the rioters “revolutionaries.” Schaffer has since claimed he was in a roundabout way a part of the group who stormed the Capitol, and was protecting the occasions as a member of the press.
Schaffer instructions a big viewers on YouTube, each on his private channel with roughly 350,000 followers, and on BlazeTV’s channel with 1.34 million subscribers. He recurrently promotes pro-Trump conspiracy theories and speaking factors, together with difficult the legitimacy of the 2020 election. Briefly, he is likely one of the voices who has elevated and empowered the false declare of election fraud, which led to the riots Wednesday.
Jammi stated that Schaffer additionally actively made cash from YouTube promoting.
At 12:41 p.m. PT, Jammi tweeted that one such video through which he degrades Nancy Pelosi was nonetheless being monetized. That advert income is a part of what has enabled folks like Schaffer to make a residing out of spreading lies and hatred.
As of this writing, YouTube seems to have demonetized Schaffer’s YouTube channel. There have been nonetheless some commercials working on BlazeTV. Advertisers who had adverts working on Schaffer’s channel, together with the meditation and mindfulness app Calm, have claimed YouTube’s promoting system positioned their adverts on Schaffer’s video, and is eradicating them.
Mashable reached out to Schaffer, in addition to YouTube, for extra data, and can replace if we hear again.
